New Kickstarter Promises ‘Best Performance Sunglasses on The Market’

Earlier this week Shred – the brand developed by two-time Olympic gold medallist Ted Ligety – launched a Kickstarter campaign for their Shred Boost sunglasses, promising ‘the best visual performance sunglasses on the market’. Quite a claim considering the incredible PRIZM lenses available on the new Oakley prescription sunglasses I’ve just ordered.

These performance sunglasses combine lightweight frames and high-tech lenses to deliver their performance promise, with early bird backers getting them for $110 (compared to the $160-200 normal price).

Engineered by Ligety and MIT graduate Carlo Salmini, the shades utilise high-grade urethane lenses instead of the traditional polycarbonate lenses found in most sunglasses today. These urethane lenses provide a desirable combination of high optical precision and exceptional durability, making them an excellent option for those with an active lifestyle.

Taking a leaf from the aforementioned Oakley PRIZM lenses, the Shred lenses also boast Contract Boosting Lens technology, which enhances colour vividness, contrast and image definition.

Talking about the campaign, Ligety said:

“For years an industry dominated by giants has done little to fuel progression, touting the benefits of lens materials and frame designs that are riddled with compromises … Our frames and lenses establish a new standard in durability and optical precision, while also proving that style need not come at the expense of performance.”

The campaign runs until December 7th, 2017, so you’ve got some time to head over to Kickstarter and back the project if these shades sound like a good fit for you!

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