WordPress and YouTube: A Perfect Content Coupling

YouTube is among the world’s most-visited online destinations. Considering the popularity of televisions from the inception of the traditional set to modern-day A/V derivations, it’s not a surprise. YouTube simply presents the multi-sensory content that has existed for decades, allowing users the ability to upload their own content too.

WordPress, a well-known blogging and online content platform, presents the ability to leverage video content. One can download a number of videos from YouTube, placing them on one’s own site to strengthen fact, opinion, or community interest. Moreover, upload your own video onto the YouTube platform, in turn featuring it on a WordPress site.

WordPress and YouTube are perfect for coupling. Consider the following information regarding how to do it effectively.

Plug-Ins

Plug-ins help content creators optimize videos for better search presence. A given plug-in may suggest keywords as well as present an option for a video thumbnail feature, possibly appearing in search results, improving traffic data. One of the best plugins for WordPress, for example, is the Contus Video Gallery. It’s a plugin that augments your website with multiple video features like a video gallery, “popular videos,” “featured video,” and “recent videos.” It’s sort of like importing the YouTube platform into your website.

Another great plugin is the TubePress plugin. This simple, but powerful, plugin gives you full control over video embedding from both YouTube and Vimeo – great for those times when you want to have your video hosted by a company that doesn’t swamp users with ads (i.e. Vimeo).

After adjusting your settings, a gallery is automatically created for you, and you can insert the shortcode for the gallery anywhere on the page.

SEO personality, Yoast, issues a popular plug-in, while others are available. Be sure a plug-in is compatible with your chosen content platform (WordPress.org in this case.) and theme. Alternatively, one could copy and paste a video’s URL into the content editor; YouTube automatically streams the content to the page.

Marketing Video

If video is making more than a casual appearance on your WordPress site, consider using widgets on the side and bottom of pages to inform visitors of previous videos, creating a video wall of advertising. Furthermore, consider creating a separate video library section of your site, improving the user experience for those who prefer to address content via visual (rather than text-only) means.

Uploading videos to YouTube, and to a lesser extent Vimeo, provides you the perfect opportunity for marketing your videos. Both of these sites come with their own build-in audiences. By cleverly using press releases to advertise your YouTube channel, you push more users to your videos, and then to your website – using links in the description to encourage users to click through to your vlog.

Responsive

As a default, when placing a YouTube URL into WordPress (Download YouTube videos and convert them fit your site with a YTD.), the video will be unresponsive, meaning a reader can view it, yet the frame could stretch, looking irregular. Therefore, seek methods of making the embedded video responsive. Making pages and entire sites ‘responsive’ is a growing trend due to the fact many people view content on multiple screens, often using smaller, mobile devices. Remember to respect intellectual property with video downloads.

One of the best ways to make your site responsive is to use a responsive WordPress theme. Some of the newer themes, like Divi 2.0 from ElegantThemes, are responsive by design and highly customizable. But, even if you go with a static theme that’s responsive, you’ll be ahead of the curve – especially when it comes to sites that refuse to update their website due to increasing development costs.

Themes

Returning to the topic of user experience, some WordPress themes, most likely those most current, will present a better viewing experience due to the dimensions of the page skin, minimalistic design supplements, etc. Therefore, seek further literature assistance regarding optimal video WordPress themes, experimenting with several while keeping the end users in mind.

So, for example, you might want to consider using a theme that’s specifically designed for videos. These themes typically use either a manual slider or a two-column layout that features a small side bar suitable for a sign-up form. Alternatively, video-based themes will be minimalistic with a single-column design.

The Kingsize theme is one such example of a video theme done right. It features a nice backdrop for videographers to showcase work. The navigation is off-center, and leaves plenty of room for video embeds.

DK is another theme that actually includes five different homepage styles that are suitable for fullscreen video.

Slash markets itself as a photography theme, but you can easily adapt this to fit videos. Its image sidebar is perfect for a “recent videos” mini-gallery.

YouTube Widget

WordPress.org users may download the YouTube widget, avoiding the cumbersome need of uploading a video to YouTube first before embedding onto a WordPress site. Embed videos directly with the widget. The widget allows webmasters to add keywords and meta information to help search engines and browsers find sought content.

An audio-visual stimulus has drawn the greater attention of the masses since the dawn of television. The digital age is no different; it offers multiple screens and opportunities for audio-visual entertainment. Those leveraging a WordPress site are smart in creating content to draw attention, but those who are extra perceptive understand the marketing value of video and YouTube.

Lawrence Carmichael is a video whiz. He enjoys blogging about the ins and outs of creating, finding, and sharing videos on sites and social media.

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