As a business owner, especially of a start-up venture, it is daunting to establish your presence on social media platforms. With all the competition among businesses today and the wide array of social media platforms available, it is of utmost importance to utilize those which fit your business perfectly.
If you have a local business which is just entering social media, you may be asking yourself just how you can stay relevant and how you can engage people and turn them into loyal customers. This is a common concern, and the fact is, you cannot stay relevant on diverse social media platforms, especially if you use resources and time to cover all of them. It is best to focus on a few social media platforms and concentrate your energy on truly making an impact on these platforms.
Selecting the right platform
Selecting the right platform is a vital step which must be given a lot of thought. There are two processes that will help you find the perfect social media platform or platforms.
Know your audience
What and where is your current potential customer base? Is your product geared towards housewives? Is it focused on career women or university students? Knowing who your audience is and where they are likely to congregate can make a huge impact on your business. You need to compile information about your potential customers as well as current customers whom you are actively engaged in communications with.
Once you know your audience, you will know what sort of content works for them and what sort of content gets their attention. You will then be able to tell if you are getting the right social media marketing pricing for the services you require.
Understand the many types of social media and their features
There are currently five social media platforms which dominate the market today.
Twitter is only limited to 140 characters, so you must be concise and brief with your message. Your message must be catchy, well-thought-of, and able to attract people’s attention. Aside from broadcasting messages, Twitter also allows you to schedule updates and track feedback easily.
Facebook, without a doubt, is the most popular social networking site. It gives customers the opportunity to talk with each other as well educate each other through the use of text, videos, and pictures. Aside from helping people connect, Facebook can also promote businesses to customers through offers and other online engagements.
YouTube is the best platform for people to share tutorials and videos. It can also introduce your product and services to customers.
LinkedIn is unique among other social media sites because it has a question and answer function which allows your business to be showcased. It is also an excellent venue to share content from other platforms such as YouTube. However, it seems that a lot of people are hesitant to use LinkedIn.
Compared to other social media sites, Pinterest is the most visual. It is best used to share visuals, most commonly pictures. Businesses can use it to share catalogues and get the attention of prospective customers. It is also a good way to educate customers on how to properly use your products.
Whatever right social media marketing pricing platform you choose, it is a must that you start small, learn what works best for your audience, and refine your approach as you move along.