Internet users’ addiction to social media offers businesses a promising new advertising platform.
Social media is one of the most widespread and addictive phenomena of modern times. In fact, the majority of the world’s population uses at least one social media platform. Combined with the rise of mobile devices, it’s now commonplace to see people using social media anywhere and anytime.
While some scientists and researchers warn of the rise of internet addiction, the prevalence of internet usage – particularly on social media – is a boon for businesspeople who are trying to endorse their products and services
There are a lot of platforms that could aid you in your marketing efforts. Here are some of the most popular ones that can help get you started:
With about 1.79 billion users and counting, Facebook is now a must-have for any business. In fact, Facebook has consistently ranked as the number 1 social media platform for advertising. Its intuitive navigation makes it a great place to market your goods and services without exerting too much effort.
Twitter is another well-known social media platform. It allows you to post an unlimited amount of short posts called ‘tweets’ for free. Be sure to learn how to utilize hashtags to maximize each post’s exposure, and to engage with your followers frequently in order to maintain their interest and attract new followers.
If you want, Twitter also allows you to use paid ads like Promoted Accounts, Promoted Trends, and Promoted Tweets. These ads appear to users like ordinary posts, but will post automatically regardless of whether or not you are logged in to the platform. If you’re willing to spend a little extra, paid ads offer a convenient way to stay connected without having to create all of your posts manually.
You can also try posting graphics to promote your brand on Instagram. However, make sure that the account you are using is public. Otherwise, only your followers will be able to see your posts. For your post to reach more people, you need to develop a solid fanbase. If you’re having trouble boosting your fanbase, tools such as Vibbi have been designed to assist you.
If you’re interested in paid ads, you can get a Facebook ads account and connect it to business manager, which allows you to expand your ads to Instagram and other platforms.
Shopify is another good option. As an online shopping platform which advertises and sells its users’ products, Shopify offers a pretty effective route to increasing the visibility and sales of your business. It also includes features which facilitate faster and easier transactions, which is always a plus.
Social media offers a dynamic form of marketing for your business. Virtually any product or service can be effectively marketed on any of the platforms discussed in this article, which each offer many tools for you to work with depending on your goals and budget.
Now that you have some ideas, you’re ready start advertising and earning more with social media.