Blogging is a great way of making sure that your business is benefiting from SEO. But, it is often thought that producing a couple of great blogs will send you soaring to the top of Google. This is a lax approach to take. If you are keen to make blogging and content work for your business, you need to make sure that you are regularly posting.
But, how many blog posts are enough?
There are no hard and fast rules when it comes to producing content. But, posting on a regular basis is a great way of making sure that you are seen as an authoritative force within your venture.
Blogging on a Daily Basis
If you have the manpower, blogging every day can be extremely beneficial for your business. But, if you are a startup with limited scope for blogging every day, you may find that you don’t have the time. What’s more, you want to be producing good content. If you don’t have a crack team of bloggers in your business, it may be wise to post weekly. That way, you are writing engaging content. Of course, you can always outsource your blogging needs. That’s fine too. Thinking about how you will blog, and regularity of your endeavours is important. If you want to impact on SEO, you should aim to write three blog posts per week. Smaller companies can certainly see the benefits of this.
Blogging needs to be consistent. Think about your current blog ideas. Do you have six or seven fabulous ideas that you can to put into the written word? If so, that’s great. But, don’t write and publish them in one week and write nothing for the next month. It’s all about consistency when it comes to producing content. Search engines favour consistency when it comes to blogs. What’s more, you will be seen as an authoritative voice in the market.
Considerations You Need to Make When Blogging
Blogging blindly is not a good way of ensuring that you are seen as an authoritative voice on your subject matter. It is imperative that you have a good content strategy. This is a great way of making sure that you are in a good place to reap those SEO rewards. Ensure that you use white label SEO services to optimise your content. But, do consider your audience and what they want from a blog. It may be a simple how-to guide. It may relevant, topical discussion on important affairs in your industry. The key, to creating content, is to make sure that you are providing your readers with something useful. Keeping it topical is a good way of ensuring that you are producing engaging content. But, it also feeds into the consistent approach that you need to take when you are blogging for your business.
The Benefits of Regularly Blogging
Regular blogging is an excellent way of increasing web traffic. But, it can even lead to lead generation and social sharing. These factors can have a huge impact on your sales and the effect on your ROI. Regular blogging is one of the best ways to establish your business as a leader in your industry. It can have an enormous impact on your customer’s perceptions of your enterprise. What’s more, it can help with brand building too.