If you have a commercial website or are indeed considering launching a website as an element of your business strategy, make sure the website is mobile enabled. Recent figures reveal that some eighty percent of all Google searches are now made from a mobile device of one type or another. The figures are indicative of a trend which is gaining momentum, and a trend which owners of websites ignore at their peril.
Assorted Smartphones with internet connectivity
Image attributed to Wikimedia Commons: Blogosfera
What is a mobile device?
Typically a mobile device is any piece of electronic communication equipment which can access the mobile phone and communications network, either by Wi-Fi or digital GPRS. This group of devices basically contains the following:
- Tablet computers
Although it could be argued that a laptop isn’t a mobile device in the truest sense of modern mobile comms devices, a laptop is nonetheless able to connect to the internet while mobile. However, it is the smaller handheld devices which are of interest to modern website designers.
Consumer driven demand
As is usual it is consumer demand which drives technological invention, and the same is true of website design. According to web design Tamworth firm Cocoonfxmedia, WordPress and other content management systems (CMS) do not naturally translate well to mobile devices, especially the small screen Smartphones. Given that increasing numbers of consumers are buying online from mobile devices, a website which is ‘mobile enabled’ is a powerful selling tool.
However, do not forget that tablet devices also have a different screen size to that of a Smartphone and laptop. It may be you will need a website which is compliant with all these devices as a means of engaging a wider consumer audience.
You cannot fail to notice how the British public seems to be addicted to their Smartphones. Constantly fiddling and checking them, the British buy more Smartphones pro-rata than almost any other nationality. In fact, some fifty percent of online sales in the UK are now conducted from a mobile device of one type or another.
Simply having a website is no longer an option for any savvy business owner. If your standard website is displayed on a small screen it almost always ends up looking absolutely awful. Additionally the navigation may not work and if your visitor doesn’t have a good experience, he or she is likely to not return.
Different platforms, different end results
And remember, iPad and iPhone browsers and operating systems are different to the Android OS and browsers installed in most Smartphones. You do not need to have a website completely redeveloped. It is far easier for website designers to create a mobile device friendly website from the design you already have.
On the other hand, if you have a new website designed from the ground up it will be future proofed against any developments which are likely to come in mobile device technology.
If you want to maximise conversion rates of visitors, making your website mobile is just the start of the process.