We all want our websites to do as well as they can in the search engines. We don’t all have the time however to do the things that we need to do in order for Google to rank our keywords. If you are looking to hire an SEO agency then read on to find out how you can make sure you get the best value for money.
Beware of promises
Many search engine marketing companies state that they can get you to number one spot in the search engines. If they guarantee this they probably don’t know the game very well. The reality is that promoting a website takes time, and there is some uncertainty involved. A good search engine optimisation company can certainly get you up in the search engines by better matching your on-site and offsite efforts to the Google algorithm, but they shouldn’t guarantee number one spot.
Check the quality of their content
SEO is very much about content these days. You need to have quality content going up on your website in order to get people linking to you. You need to use keywords, synonyms and related language logically and naturally within your content. You also need to have content that will go on other people’s websites as guest posts.
If the companies you are looking at don’t have decent quality content they can show you then they probably won’t be able to do a very good job. Ask for examples of guest posts they have had placed on authority sites in your niche.
Can they build relationships?
Another key is that the company you work with is able to build relationship with Webmasters in your niche. It’s all well and good having good quality content but if they can’t communicate clearly and persuasively with website owners and managers the content will stay un-used. Talk to the companies about the relationships that they have built. Ask yourself whether you think they are capable of doing quality outreach activities.
Although Matt Cutts of the Google web spam team has said that guest posts are not as relevant as they were in the past, they are still an important part of promoting your website.
A good agency should be utilising the correct tools for the trade to give you good concise reports ad information on your campaign. As with any industry the right tools can really help to give you good results here we look at the SEO Tools top Agency Kalexiko recommend to help their campaigns reach the optimum heights and analyse the data they use to make informed decisions. Yes the very best tool is the optimisers brain but that is always good to have the right information given to you to make the right choices.
Try out different companies
Rather than throwing all your eggs into one basket it makes sense to try out a few different companies. Run small campaigns with 4 or 5 companies that you have shortlisted in order to find out which ones get the best links for you. Ask for proposals for how they would scale your campaign and ensure that they are suggesting a process that is staged. If you build links too fast you could well be penalised by the search engines.
Promoting your website these days involves quality signals from social media as well. Quiz prospective companies on their ability to write and manage content for twitter, Facebook and any other social media platforms that are relevant to your business.
The most important thing when thinking about hiring an SEO agency these days is to focus on quantity rather than quality. The days of spamming the search engines for links, and writing poor quality content for your website just to add another page are now gone.